10 errors to avoid before creating your website

If there's one thing you should know from the start, it's that millions of users can judge the credibility of a brand and the quality of its services based on how its website looks.

And this makes perfect sense!

Would you enter a clinic whose building looks abandoned, moldy, and dirty?

No, in fact, the first thing you would think is that the place is completely unsafe and unprofessional. Well, in the current era of digitization, the same thing happens.

Websites that look good and function well provide security and confidence to visitors. But beware, design is not everything.

There are a series of factors, both visible and internal, that you need to take care of if you want to have a website that sells, and we'll talk about them here.

10 errors to avoid before creating your website

Okay, it's best to have a website without making any of these mistakes, but if you already have one, with a good web design team, you can make adjustments and implement the changes you need.

1. Ignore User Experience (UX):

The way users interact with your website and how easy or intuitive this process can be is the cornerstone of any successful website.

A poor user experience drives away visitors, decreases retention, and affects your business's reputation.

Your potential patients might flee in search of a more user-friendly online site.

So, make sure your website has:

• Good loading speed
• Intuitive navigation
• Simple forms
• Responsive design
• Easy-to-find content.

2. Neglect responsive design

In today's mobile world, responsive design is essential

 Lack of responsive design excludes mobile users, who constitute a significant part of the online audience. This results in loss of traffic, potential patients, and potentially harms search engine rankings.

Make sure your site looks and works seamlessly on mobile devices.

Adaptability not only improves the user experience but also has a positive impact on search rankings.

3. Confusing or excessive content

Less is more when it comes to content. Avoid overwhelming your visitors with unnecessary information. Be clear, concise, and relevant.

→ Too much content can be overwhelming, causing users to leave the site in search of clearer and more concise options. 

A message that reflects the advantages and benefits of your medical services or products is more effective than a sea of meaningless words.

4. Neglect loading speed

Online patience is limited. If your site takes too long to load, visitors will leave before giving it a chance.

• Optimize web images
• minimize code
• cache storage
• enable compression, and
• check your website's speed regularly.

In 5 Strategies to Improve Your Online Positioning you'll find more tips.

5. Neglect SEO strategy

SEO is the holy grail for online visibility.

A poor SEO strategy results in low visibility on search engines. Less visibility means fewer potential patients and a disadvantage against competitors.

→ Conversely, a solid medical SEO strategy is essential to rank higher in search results.

Research relevant keywords for your medical practice, optimize the content of each page on your website, and consistently write on your site's blog to position yourself as an authority in your niche.

6. Forget the Call to Action (CTA)

The lack of clear CTAs complicates the conversion of visitors into patients. Without defined actions, users may leave the site without taking the desired actions.

But what are CTAs?

They are those small instructions that we distribute on our website.

Our basic glossary to understand health marketing says that CTAs guide visitors to take desired actions, helping to turn simple visits into valuable engagements, such as leads or clients.

Whether it's scheduling an appointment, subscribing to a newsletter, or contacting, make sure to include strategic calls to action in your design.

7. Not updating content regularly

A static website gives the impression of neglect. Visitors may perceive outdated information as unprofessionalism, something we definitely want to avoid!

Regularly update your content, including blogs, news, or relevant events.

8. Ignore security

Poor security can lead to the loss of sensitive data, affecting your reputation and causing you to lose clients.

• Install SSL certificates to protect user information and perform regular backups.

A secure site not only protects your visitors but also enhances your online reputation.

9. Not integrating Social Media

Social media is a powerful tool. Integrate social media buttons and share content directly from your site.

This not only amplifies your reach but also allows visitors to connect easily with you.

10. Lack of analysis and continuous improvement

Without regular performance evaluation and adaptation to changing trends, a website can become stuck in a cycle of obsolescence.

This mistake not only limits the ability to stay relevant in a dynamic digital landscape but also deprives the medical practice of the opportunity to continually adjust to meet the ever-evolving expectations of online users.

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In conclusion, these errors not only affect online presence but also directly impact the audience's perception of the quality and reliability of your medical practice.

Avoid them, and you'll have a strong and effective online presence.

And if you need help implementing adjustments and changes or building selling landing pages, contact someone from our team.