Social Media Medical Marketing

11 steps to flood your practice with Facebook & Instagram patients

The quickest, simplest, and most effective way to attract a high volume of patients through social media.

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Free Only This Month | Valued at $490

Updated: July 16, 2024

¿META, TikTok?

Only Facebook & Instagram reach 4.5 billion (yes, with a 'b') users each month.

With this potential patient pool at your fingertips...

Shouldn't we give social media a chance, don't you think?

Let's do a little reflection exercise together:

Open the Instagram app, if you don't have it, download it.

Start scrolling, I'm willing to bet that in less than 10 seconds, you'll have seen at least 3 different ads.

And you know what?

One of those ads might be from your competition.

Large clinics always have a budget set aside for investing in social media.

If you see their ads over and over on social media, it's because it works for them, right?

So, why not do it for yourself too?

The good news?

You don't need a million-dollar budget, not even a THOU-sand 😜

On social media, if you understand:

  • Your audience,
  • The message they want to hear,
  • And know how to reach them,

You already have a great advantage.

But don't think it's as easy as putting €50 on a post and hoping it works.

For your money to translate into patients...

You need to do what works now:

And how do you know that?

By investing in campaigns every day,

At Medical Marketing, we invest over €500,000 annually, distributed among all our clients.


Experience and a lot of investment

That's the key

Surely the problem is:

  • You don't even know if it's working...
  • It didn't work with the agency you hired or with the help of your nephew 😜.
  • You tried promoting on social media yourself, and it didn't work, surprising, right?
  • Once, you got some leads, but with no return on your investment.
  • Okay, this time you got an optimized campaign with results, but every time you try to scale, it all stops working.

No matter which scenario above 👆 you identify with.

Social media campaigns work.

We've prepared a 30-minute strategic session (free) to explain how you can do it.

Reserve your spot by clicking below:

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If you're not ready to talk to our team, we'll continue explaining the reason why:


Your car takes you where you want to go, the advertising campaign does too (you want a higher volume of patients).

But your car won't take you anywhere if you don't feed it every day with gas $$$, this is your advertising budget.

However, it doesn't stop there.

Your car will also need maintenance: oil change, brake pads, etc.

Advertising requires constant care, and in the case of Facebook, we call it campaign optimization.

But there's more:

Reliability matters...

It's not the same to have a Mercedes than a Fiat.

And this affects in two factors:

  • First, safety: if you want peace of mind and buy a car that won't give you problems and is 100% reliable: Mercedes-Benz.
  • Second, speed: If you want to go at 220 km/h, I recommend you don't do it with a SEAT Panda 😉.

In other words,

...Would you go into an operating room with an inexperienced anesthesiologist?

I don't think so.

...Would you go into an operating room with an instrument technician to whom you had to give explanations?

I doubt it.

In other words,

If you want safety, you need a Mercedes.

When you reach the investment levels above 👆... you learn a lot.

And here are the results of some of our campaigns:

leads en redes sociales
leads en META

These results 👆 will depend on the medical specialty.

Not all sectors work the same.

In some, Facebook & Instagram may not even work...

In others, you need different types of campaigns, such as Google Ads campaigns.

If you want to know if social media campaigns will work in your case, start by booking a session:

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If you're still not sure about talking to our team.

We'll summarize the call for you:


  • We'll explain the most important aspects of designing Instagram and Facebook campaigns (and it's not just 'the image').
  • You'll learn the sole purpose of the ad you'll use on Facebook and Instagram.
  • Which campaigns work and which ones don't (even before launching them).
  • We'll explain the campaigns that will get a lot of leads but no sales.
  • Which campaign will get fewer leads but more sales.
  • How you should structure your offer to work with prospecting or remarketing campaigns.
  • The perfect formula to know your ROAS (return on advertising investment).

And we explain all of this for free, amazing, right?

You might be wondering...


Our world of medical marketing is very small.

In the end, when you've been in the industry for so many years, faces start to become familiar...

If we had a reputation for prescribing tobacco as a remedy for asthma (yes, it's real, 19th century)...

Do you think anyone would trust us?

The answer is as obvious as it is emphatic.

Just as emphatic as the way your colleagues talk about us:

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