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Online Reputation for Doctors and Clinics

85% of patients decide to trust you, influenced by the experiences shared by others. If you neglect your digital reputation, you'll lose many patients.

Online Reputation for Doctors

When a patient researches a doctor, their search literally focuses on finding:

"Reasons not to trust you"

The worst part?

This happens even before setting foot in your consultation room.

How does this happen?

To illustrate this dynamic more clearly, let's analyze the expected behavior of a potential patient who wishes to entrust their care to you.

There are two ways a patient can get to know you:

  • Through a acquaintance, we call them referred patients.
  • Through marketing efforts, whatever their nature, channel, etc.

Regardless of whether they come from one source or another, it's most likely that...

They search for your name on Google to get to know you better.

While there are other search engines, Google is used in over 91% of searches....

For this reason:

What appears in Google search results is the most crucial.

On this page, we'll analyze all the possibilities that may arise and discuss how to address them.

Before we proceed, if you prefer to hear more about it over the phone, you can simply book a strategic session by clicking here:

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One of the first things that can appear on Google and that you need to take care of is:

Google My Business (GMB) Reputation, or Google Reviews:

This essentially refers to the reviews that appear on Google about a doctor or your clinic.

Today, it's on everyone's mind and is gaining increasing importance.

According to our statistics (and no, they're not just boring numbers):

Patients go through all the reviews, especially those with fewer than 3 stars.

The bad news is that:

"Dealing with Google and its reviews can be more complicated than understanding the instructions for a generic medication."

If you come across reviews from competitors or unfair comments, you can appeal to Google to have them removed.

However, if they're from a dissatisfied patient, then my friend...

They have every right to write it, and they will remain in your profile for life.

(Yes, a bit unfair).

The only solution would be:

  • Negotiate with the patient who left the review. Perhaps offer a free consultation or any other service.
  • Fill in with more reviews. For every star that falls, you'll need five shining ones to counteract. Yes, it's unfair again.

But no matter how difficult they make it for us, at Medical Marketing, we continue to fight for our doctors and have come up with a slightly "tricky" solution... 😜, and we'll tell you all about it in a strategic session.

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Alright, let's continue with the next aspect:

Take care of your reputation with a website that instills trust.

A well-maintained website, apart from being visually appealing, should include:

  1. Professional images of the team.
  2. Real success stories from patients.
  3. Well-crafted content (copywriting).
  4. Focus on UX (user experience).
  5. Videos of the doctor in consultation.
  6. Patient review videos.
  7. Clean designs have better conversion rates.

Moreover, the above ☝️ should be complemented with a robust SEO strategy tailored to the medical sector.

At Medical Marketing, we can also assist you in designing your website, wheather you're a doctor or a clinic.

But for now, let's move on to the next point, one of the most crucial:

The doctor's reputation on specialist forums.

Sometimes, dissatisfied patients seeking to cause harm:

Head to specialized forums where specific topics are discussed and leave negative reviews.

These cases are particularly challenging because Google indexes these forums and displays the results in its searches when a doctor is criticized.

There are several solutions to address this:

  1. Contact the forum moderator to request the removal of the criticism.
  2. Implement controlled negative SEO strategies to reduce the visibility of the criticism. The goal is to make sure that, although the result remains, it is pushed to the second or third page of Google, where it is less likely to be seen.

While these are common options, each case is unique and may require personalized approaches.

If you need specific assistance in handling such reputation-damaging situations, feel free to book a strategic session here:

Other Examples:

There are additional reputation challenges, but along with the aforementioned, the most common ones include:

  1. Reviews on Specialized Profiles: Take care of reviews on specialized platforms such as Topdoctors, where patients seek opinions about medical professionals.
  2. Reviews on Social Media: Monitor and manage reviews on social media platforms like Facebook, Instagram, etc., where patients also share their experiences.
  3. Comments in Organic Medical Communities (CCMM): Maintain a positive and attentive presence in organic medical communities on social networks, where healthcare professionals can interact and share information with patients.
  4. Comments on Paid Social Media Campaigns: Monitor comments and public perception during paid campaigns on social media, as these interactions also influence overall perception.

There are more options that can help refine your digital presence and mitigate any potential issues.

If you're seeking additional solutions to ensure your digital presence is flawless, we invite you to book a strategic session.

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And you wouldn't think that everything we've shared would just stay 'blowing in the wind,' right?

Here you go:

Proof: