Let's imagine we release a 1-minute video with paid advertising.
Depending on how the viewer behaves, we have several options:
- They're interested in the video and provide their details for us to contact them.
- They're interested in the video, watch it to the end, but don't provide their details.
- They watch 30 seconds of the video and continue browsing Facebook or Instagram.
- They skip the video altogether.
For each of the above, we have a remarketing option, whether on Facebook, Instagram, TikTok, or any other platform.
The most straightforward approach would be:
Continue showing a series of videos related to the first one, exclusively to the patient who consumed the entire content.
There are many more remarketing strategies, and usually, the most creative ones are the most effective.
If you want to know exactly how we do it at Medical Marketing, start here: