Remarketing applied to the medical sector achieves a 53.8% more cost-effective patient acquisition.
If you're investing in marketing or considering it, discover the smartest strategy to outperform the competition: remarketing.
When planning a medical marketing strategy, one of the most important considerations will be
The ROI (Return on Investment) we expect from those marketing campaigns.
For example:
If we invest $1000 in a campaign and perform 3 procedures that yield $3000, then the campaign's return will be 300% (ROI or ROAS).
Medical remarketing has the potential to significantly increase this percentage:
Turning that 300% into up to 900% or even more.
As long as a medical remarketing strategy is executed effectively.
In other words, when implemented properly, remarketing can greatly multiply the effectiveness of our campaigns...
Okay, that's great, but:
Medical remarketing is easily explained in one sentence:
"Displaying personalized ads to patients who have already shown interest in us."
And it's even simpler with an example:
If we have a source of potential patients thanks to a solid medical SEO strategy:
We can accurately track the patients visiting our website.
Not only that, we can also gauge their level of interaction, for example:
With this information ☝️, we can strategically tailor our remarketing ads and direct them to those patients who, for example:
Have read 80% of a specific page within our website and have not yet reached out.
How do we display remarketing ads?
We can utilize any digital communication channel: YouTube, Google Ads campaigns, campaigns on social media.
Before moving on, if you believe this could be effective for you, you can book a strategic session for us to explain it in detail:
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Shall we continue with another example?
Let's imagine we release a 1-minute video with paid advertising.
Depending on how the viewer behaves, we have several options:
For each of the above, we have a remarketing option, whether on Facebook, Instagram, TikTok, or any other platform.
The most straightforward approach would be:
Continue showing a series of videos related to the first one, exclusively to the patient who consumed the entire content.
There are many more remarketing strategies, and usually, the most creative ones are the most effective.
If you want to know exactly how we do it at Medical Marketing, start here:
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But the big question still stands:
The answer at this point is evident.
Remarketing allows targeting individuals who have already expressed interest in the medical services offered, thereby increasing the likelihood of conversion to patients.
It's important to note that the success of remarketing can depend on various factors:
Additionally, regulations and standards in the medical sector must be considered to ensure ethical and legal compliance.
In summary, remarketing has proven to be a cost-effective strategy for patient acquisition in the medical sector.
Your competitors are already using it.
Why not join them?
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