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REMARKETING IN THE MEDICAL SECTOR

Remarketing applied to the medical sector achieves a 53.8% more cost-effective patient acquisition.

If you're investing in marketing or considering it, discover the smartest strategy to outperform the competition: remarketing.

Updated: April 9, 2024

The return on your money with: REMARKETING

When planning a medical marketing strategy, one of the most important considerations will be

The ROI (Return on Investment) we expect from those marketing campaigns.

For example:

If we invest $1000 in a campaign and perform 3 procedures that yield $3000, then the campaign's return will be 300% (ROI or ROAS).

Medical remarketing has the potential to significantly increase this percentage:

Turning that 300% into up to 900% or even more.

As long as a medical remarketing strategy is executed effectively.

In other words, when implemented properly, remarketing can greatly multiply the effectiveness of our campaigns...

Okay, that's great, but:

What is Medical Remarketing?

Medical remarketing is easily explained in one sentence:

"Displaying personalized ads to patients who have already shown interest in us."

And it's even simpler with an example:

First: Remarketing with SEO

If we have a source of potential patients thanks to a solid medical SEO strategy:

We can accurately track the patients visiting our website.

Not only that, we can also gauge their level of interaction, for example:

  • Patients who read 25%, 50%, or 80% of our website content.
  • Specific pages visited.
  • Patients who get in touch via call, WhatsApp, or form.

With this information ☝️, we can strategically tailor our remarketing ads and direct them to those patients who, for example:

Have read 80% of a specific page within our website and have not yet reached out.

How do we display remarketing ads?

We can utilize any digital communication channel: YouTube, Google Ads campaigns, campaigns on social media.

Before moving on, if you believe this could be effective for you, you can book a strategic session for us to explain it in detail:

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Shall we continue with another example?

Example: Remarketing on Social Media

Let's imagine we release a 1-minute video with paid advertising.

Depending on how the viewer behaves, we have several options:

  1. They're interested in the video and provide their details for us to contact them.
  2. They're interested in the video, watch it to the end, but don't provide their details.
  3. They watch 30 seconds of the video and continue browsing Facebook or Instagram.
  4. They skip the video altogether.

For each of the above, we have a remarketing option, whether on Facebook, Instagram, TikTok, or any other platform.

The most straightforward approach would be:

Continue showing a series of videos related to the first one, exclusively to the patient who consumed the entire content.

There are many more remarketing strategies, and usually, the most creative ones are the most effective.

If you want to know exactly how we do it at Medical Marketing, start here:

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But the big question still stands:

Why is Remarketing so Effective for Doctors?

The answer at this point is evident.

Remarketing allows targeting individuals who have already expressed interest in the medical services offered, thereby increasing the likelihood of conversion to patients.

It's important to note that the success of remarketing can depend on various factors:

  1. The quality of the ads.
  2. The relevance of the content.
  3. Proper audience segmentation.
  4. The effectiveness of conversion tracking.

Additionally, regulations and standards in the medical sector must be considered to ensure ethical and legal compliance.

In summary, remarketing has proven to be a cost-effective strategy for patient acquisition in the medical sector.

Your competitors are already using it.

Why not join them?

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And yes, everything we share is backed by:

Proof:

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