How to manage your social media if you don't have time
Whether we like it or not, social media plays a fundamental role in decision-making.
And yes, this includes the decisions of our patients.
How do we differentiate ourselves and reach them so that they consider us as their first option?
Is all this hassle of writing, posting, and answering questions worth it?
And if it is, how do you manage your social media if you don't have time?
Many questions, and here's a sea of good answers.
Do social media matter?
To delve into the topic, it's convenient to show some figures from El Mundo.
- 97% of Spaniards have profiles on some social network.
- 72% of young people who use social networks admit that the content they consume affects their self-esteem.
- 60.9% of users believe that social networks are beneficial, compared to 20% who think they are harmful.
Talking about the time spent daily on these platforms:
- 8 out of 10 people log in to their social networks every day.
- Around 43.4% spend one to two hours on them each day.
- In Spain, the group that devotes the most time to social networks is not the youngest, but people between 36 and 45 years old.
Now, regardless of your criteria regarding how much time a person should spend on social media during the day, these platforms are a magnet for connecting people with their interests.
They allow you to inform yourself, educate yourself, have leisure time, but also connect with communities you identify with or want to be a part of.
And what about medicine? The user interest in these topics is IMPRESSIVE. From surgeries to cardiology, aesthetics, or dermatology, the audience actively seeks information.
They can be individuals concerned about their health, those facing health problems, or simply people who want to be well-informed and connect with healthcare professionals.
This means that, regardless of your limited time, these platforms offer you a unique opportunity to connect with your audience meaningfully and attract new patients.
Advantages of using social media to promote your medical services
Since 97% of Spaniards are there, let's take advantage of it! By communicating your services on social networks, you can:
- Increase visibility to a wider audience, either for free or paid.
- Humanize your medical practice and create a connection beyond consultations.
- Strengthen the relationship with patients by answering questions, resolving doubts, and participating in conversations (this is loyalty).
- Reach new potential patients with targeted advertising by location, age, and interests.
- Strengthen your authority and credibility with comments, testimonials, and patient reviews.
- Showcase your expertise and results to attract new patients.
- Collaborate with other colleagues and stay updated.
Okay, but how do you achieve this if your schedule is so tight that you don't have time to interact, answer questions, or write a post?
The simplest answer is that you don't have to do this alone when there are medical marketing experts who can guarantee good results.
And for a sample, we'll give you our best strategies.
How to manage your social media if you're a doctor
Alright, now that we've made it clear about the importance and benefits, let's get to the practical point of all this content that you can indeed put into practice with the help of your marketing team.
Delegate tasks to a competent team
This has to be the first advice to follow.
Lean on a good team of marketers specialized in the medical sector and, even better, in the area of medicine in which you specialize.
Why?
Because they will write coherently and with a good foundation about your services.
Whether the topic is dental cavities or robotic and laparoscopic surgery techniques, the team will conduct thorough research for the website, SEO, ad marketing, and blog writing.
Similarly, they will have organized constant posts and publications for all social networks where you have a presence, taking care of everything with you hardly lifting a finger.
Of course, in planning meetings, they will need a few minutes of your time, but they will take care of setting up the entire marketing operation.
Make sure to be on the social networks your patients use
For this point, I'll give you an example:
Young people use TikTok and Instagram a lot. If you are a dermatology, aesthetic medicine, or dentistry professional, services that many young people resort to, managing your profile on these social networks will be very convenient for you.
On the other hand, the adult population prefers Facebook and Instagram, and this is where you should "in theory" aim.
And we say in theory because you will have this answer after studying your target audience, but worry not, we'll help you with that.
Give priority to the doctor-patient relationship
Regardless of whether you write the posts yourself or have hired a good marketing agency for doctors, keep that relationship at the center of all your communication because it is vital for your online success.
Show your followers that you really care about their health and that you respond to their doubts, provide valuable content, and stay present.
Believe me, a potential patient who feels valued while consuming your content will seek you out without hesitation when they need that service because they have already connected with you, with your brand.
Whenever possible, use the video format
The video format engages better than image or text formats. So, try to take a few minutes each day to answer common patient questions by recording a video where you are looking directly at the camera.
Send it to your team, and they will take care of editing, music, texts, and posting.
Don't pressure the sale of your services
Medical services of all kinds have certain characteristics that play in favor of the sale:
- It's easy to showcase good results, with some before-and-after photos or testimonials from your patients.
- The advantages of your services are always tied to emotions. For example, taking care of yourself to have more health and life to be with your loved ones and do what you enjoy.
- You are a medical professional! Speaking with accurate information, well-supported by studies and proven results, is part of your daily routine.
It's not the same as selling bed sheets to talking about the benefits of a functional rhinoplasty that, in addition to improving aesthetics, will solve breathing problems in a single surgery.
The best medical marketing agency in Spain
In the competitive digital world, the difference between standing out and falling behind lies in the strategy.
Do you want to take your medical practice to new heights? It's time to take the step and leverage the full potential of digital marketing.
→ A comprehensive plan is the key to attracting more patients and building a strong online presence.
We invite you to book a strategic session with our specialized team.
Let's discover together the specific opportunities for your practice, design a personalized approach, and implement a plan that positions you as a reference in the digital medical field.