If you're here, it's because you've already asked yourself the big question: How to increase the number of patients?
Well, in the following video, we explain the 9 ways to get more patients for your clinic or medical practice.
If you don't have time to watch the full video or prefer reading, we've provided all the content below.
In this post, we'll cover the 9 ways to increase the number of patients, and more importantly, the quality you can expect from patients based on their acquisition channel.
Firstly, we have web positioning, also known as SEO.
Patients who reach your website through this strategy do so via search engines like Google or Bing.
The quality of these patients is good or very good because they arrive at your page after searching for a specific term on Google, indicating a specific interest in your solution.
→ Medical SEO is highly valued as these patients actively seek a solution when entering your website or database.
However, it's crucial to note that to benefit from a large number of patients through web positioning, you'll need an initial investment, and positive ROI may take at least 6 months.
SEO is a strategic and technical process that requires time and optimization to compete for top results on Google.
Secondly, there's Google PPC (Pay Per Click), specifically Google Ads.
In this case, your future patients will conduct searches on Google for specific terms or inquire about services. Unlike SEO, you pay to appear in the top four positions.
→ Each click from patients on Google to your website incurs a direct cost.
The advantage is that the quality of attracted patients is comparable to those from web positioning.
You can measure the exact profitability of your Google campaigns from the start, making it easy to scale as needed.
Next, we have patients from organic social media—those obtained through posts on feed, stories, or reels.
While organic reach has decreased due to changes in algorithms on platforms like Facebook and Instagram, it remains a powerful tool for consolidating existing patients and building a good reputation.
Another way to gain new clients through social media is through influencers.
Collaborating with influencers can quickly increase visibility and reach, depending on their credibility.
However, the quality of patients obtained through influencers may vary, with some being merely curious observers.
Another method involves paying on Facebook, Instagram, or even TikTok.
As explained in the second point, similar to Google Ads, in this case, we pay Facebook to reach new audiences and patients on social media.
→ All patients gained through this channel will also incur direct costs.
The quality level of these patients is moderate, but BEWARE, effective audience targeting and thorough patient qualification are crucial.
Additionally, it's especially important to place these potential patients at the top of your patient care funnel since each contact incurs direct costs, and the goal is to maximize the chances of converting this lead seeking information into a final patient.
Returning to Google, this paid campaign targets users based on their interests and search history.
It's a hybrid between the quality of leads from Google PPC and the type of advertising done on social media.
These campaigns are more cost-effective than PPC and yield medium/high-quality patients.
We arrive at YouTube, one of the channels with the highest conversion rates and where the highest-quality patients originate.
Because typically, a customer turning to YouTube to address a query:
It functions like any other social media platform organically, allowing us to reach our existing audience, with a small percentage that will gradually increase over time.
The standout advantage of this channel is the ability to run paid campaigns on YouTube with excellent results.
Remarketing involves showing ads to users who have visited your website or social media profiles.
It utilizes psychological principles to influence decision-making by reinforcing positive perceptions.
Remarketing helps convert visitors into customers by positively reinforcing their perception of your services.
Lastly, there are patients referred through word of mouth, the best type of patients.
Providing excellent customer service, genuinely caring about patient satisfaction, health, and well-being, and delivering value in every interaction are key to generating more patients through word of mouth.
All these actions should occur automatically to effectively care for and provide relevant information to every patient in your database, including new patients.
To achieve this, and to automate interactions, climb the search engine rankings, and invest in advertising with visible results and a full appointment schedule, you'll need the help of experts.
Count on the Medical Marketing team for this!
Let's enhance your clinic's visibility and fill your office with patients!