More patients for your clinic: the healthcare agency that runs like a system.

Medical Marketing is a healthcare-only marketing agency founded in Spain and trusted by clinics in several countries. More than 25 years devoted exclusively to healthcare, more than 10 million euros managed in medical advertising, and thousands of clinics and doctors served across Spain, Latin America, the United States, Australia and the Gulf.

We work with no sector outside healthcare. That focus is what lets us understand how a patient decides, master the healthcare advertising rules in each market, and measure results in patients who book an appointment, not in clicks. You can read the full criteria in our guide on how to choose a healthcare marketing agency.

A healthcare marketing agency should help you build an online and offline marketing strategy that makes your clinic or your name as a doctor stand out from the rest.

At Medical Marketing, our mission is to help your clinic convey as much transparency and trust as possible, even before the patient walks into the office.

To do that, we have a team of highly qualified professionals who will build a strategy for your brand and your clinic.

We build a healthcare marketing plan focused on your needs. For example:

-The marketing strategy will differ for a practice with 20 years of experience versus one that only has a website and a logo.

The healthcare marketing strategy will focus on positioning your clinic, practice or hospital on Google and social media. Mainly (there are others) using Google Ads (PPC), SEO for doctors, social media campaigns (Facebook, Instagram and TikTok), and even landing page design for the medical sector.

For example:

If you run a clinic with many years of experience and a strong local reputation, the strategy will be completely different from that of a new or small practice.

-We will help you build the brand image you want to convey.

-Clinics with a strong reputation can sell their services more easily than clinics with little reputation.

-Top-tier clinics need less healthcare marketing than clinics with little experience.

-People looking for a clinic or hospital need to see the doctors' names and medical credentials on the website to build trust.

Have you run social media campaigns? How many followers do you have? All of these variables are taken into account when we recommend an advertising plan tailored to your needs.

It could be defined in many ways. For us, healthcare marketing is the way to get your name known.

The goal can vary widely. Some doctors, surgeons and others are only looking for recognition. Others need a higher volume of patients to keep growing.

Either way, our mission is to guide you and prepare your clinic's digital transformation so you can reach whatever goal you set.

For doctors, there is a difference between advertising aimed at the patient and advertising to make their clinic better known.

The goal is for patients to know you and keep you on their shortlist. After that (no small thing), we have to convey far more trust than every competing doctor, so they finally decide to choose you.

A marketing agency specialized in the medical sector can help you reach this goal.

• Design and development of a website for your clinic or hospital.

• Design and development of advertising campaigns in print media, such as newspapers, magazines or newsletters.

• Design and development of advertising campaigns in digital media, such as social networks, websites and blogs.

• Design and development of advertising campaigns in mobile media, such as apps, banners and SMS.

• Design and development of advertising campaigns in offline media, such as signage or billboards.

• Design and development of advertising campaigns in traditional media, such as flyers or brochures.

The key to applying marketing in healthcare is to be clear that patients' needs are different and, therefore, strategies must be different too.

A healthcare marketing agency is a company that sets out to help doctors develop and expand their services.

Hiring an agency is an investment that helps doctors deliver a better service and be recognized for it.

Here are some examples of marketing for a clinic:

In the patient acquisition phase we handle SEO on Google, Google Ads campaigns, YouTube, Display, GSP and Pmax campaigns, and more. Social media campaigns: Instagram, Facebook, TikTok and others. Organic community management on social media. Content marketing that supports your online presence.

Once the patient is captured (with email, phone, name and interest), comes the sales and follow-up phase.

Communication automation, whether by SMS, email and more. Postal mail, follow-up by WhatsApp and other channels. Patient follow-up calls and so on. Special-day offers to win patients back.

At our agency we work with psychologists, dentists, endocrinologists, dietitians, surgeons, dermatologists, pediatricians, ophthalmologists, physical therapists, aesthetic specialists, speech therapists, plastic surgeons, hospitals, psychologists, aesthetic clinics and centers, ENT specialists, nutrition clinics, physical therapy clinics, gynecologists, ophthalmologists and eye clinics, therapists, dental and orthodontic clinics, maxillofacial surgeons, drug rehabilitation centers, pharmacists, fertility clinics, orthopedic specialists or centers, and many more.

It matters that medical copy is handled by a professional marketing agency specialized in healthcare to get the best result.

If the above is not possible, it is better to write it yourself as a medical specialist...