More patients for your clinic: the healthcare agency that works like a system.
From the first search to the booked appointment: campaigns, AI that answers around the clock and technology that measures every patient. The clinics we work with have grown by an average of 37.5% in six months, with no need to give away the first visit.
Google Partner
Clinics and doctors who already fill their diaries with Medical Marketing
More than 1,000 clinics and doctors since 2014. Watch them tell their story on video.
The data on Spanish healthcare, published by us
We have built Spain's largest database of healthcare reviews and turn it into studies that industry media already cite. That same database, tailored to fit, helps decide where to open a clinic, what to offer and which patients to reach.
How Australian patients rate their clinics on Google
The first open study of Google reviews across Australian clinics in all eight states and territories, broken down by specialty, state and city. Due late 2026, with every figure reproducible and no clinic named.
How Spain rates its private healthcare
Leading the 22 specialties are psychology, physiotherapy and nutrition; last place goes to diagnostic imaging.
Public and private, head to head on Google
914 health centres and 645 hospitals: what comes up most is not the doctor, but simply getting through to them.
Where international patients come from
3,340 clinics and eight languages: at the same clinic size, international patients turn up most in fertility and dentistry, and French is the second foreign language along the Mediterranean coast.
Which private hospital group comes out on top
Group by group, the 396 private hospitals in the Catálogo Nacional with their reviews.
Neighbourhood clinics vs chains
10,066 dental clinics and 1.33 million reviews: they tie on average, but at the same number of reviews the neighbourhood clinic wins, with three times as many perfect scores.
What private patients complain about
23,324 reviews sorted by reason: price dominates the complaints; people dominate the praise.
Already picked up by Diario Nutrición, FisioActualidad and Diario Veterinario. They come with a Creative Commons licence, so any outlet is free to cite them.
Clinics already growing with us
Real doctors and clinics telling their story on video. Click to watch.
“I'd give it 1,000 stars, not 5.”
“The way Manu and his team treat you makes the work feel personal.”
“I have many more patients at my practice.”
“They give a very personalised follow-up.”
“They even run my social media, with 21,000 followers.”
“We've found the best ally.”
The written testimonials above come from clinics based in Spain and have been translated from Spanish. Below, you can watch the English-language versions of our clients’ videos.
Everything your clinic needs to grow
A strategy that attracts, educates and turns visits into patients.
Patients already searching for you
Campaigns built for results, not clicks. You show up at the top when people search your specialty and fill your calendar with quality patients.
Steady visibility on Google
We rank your clinic in the top positions to win patients consistently, month after month, without relying on advertising alone.
High-volume acquisition
Instagram and Facebook ads with our own method: creative, targeting and messaging that generate appointments, not just likes.
A website that converts
Not just a pretty website: a fast, clear acquisition engine designed so the patient books.
From 17,805 € invested to 403,440 € returned
Bariatric surgery: 1,681 patients actively searching on Google and a return above 400,000 €. It's not magic, it's method.
From 100 to more than 700 visits a day
In just one year of work.
Real organic growth on Google, without relying on ads alone:
With the ONLY aim of increasing the number of patients our clients receive:
Clinics and doctors like you...
And on this page we show you how you could reach results like these
Real Example 1:
Successful medical marketing:
- Investment: 600 €.
- Return: 24,400 €.
Evidence:
Don't waste your time
Sure, you could try it yourself.
But let's be realistic, you would be competing against our clients.
And remember, our only aim is:
To optimise the 142,000 € a month your competitors are investing:
For those who would rather join the winning side than keep battling:
And for you, still unsure how we can help, you might be wondering about...
Optimising the value of the patient
You might need:
- Patients now.
- or, an agency fully committed to you.
- or, a fresh look for your clinic.
At Medical Marketing we have tried it all,
we know what works and what doesn't.
And we can tell you that success or failure will come down to:
- The service.
- The location.
- The brand.
And above all, studying these 3 as a whole.
Are there more factors?
Yes, but those are part of the secret recipe.
Real Case 2:
A newly opened (brand) dental clinic (service) with no public frontage (location).
It has a 73% chance of closing in its first year.
See the campaign we designed for one of those less fortunate ones.
And even Google congratulates us with its "Above average" badge:
But don't worry, because...
Idiopathic? No thanks.
For you, 'idiopathic' may be a common word.
At Medical Marketing, that word is not part of our vocabulary...
Here, everything has an explanation, and we can't wait to share it with you.
But that's enough about results, tell me...
Does pirate marketing work?
Online we sail dangerous waters full of pirates...
The harsh reality:
Anyone with some free time, YouTube and a bit of copy and paste...
Declares themselves captain of the ship and raises their flag, not noticing it's black, with an unsettling skull.
(Careful, Captain Hook also thought his helm was the perfect one).
The problem?
Even a marketing agency with years of experience, dedicated ONLY to the medical sector, doesn't get results in every case...
It's unlikely a pirate, a novice or even your dear nephew could make the difference...
Without professional medical marketing work...
You're out.
The medical sector is VERY competitive and getting a return on your investment is hard.
At Medical Marketing we have already been through the trial and error stage.
We know what works:
Up here we brought in 162 patients with Google Ads and an investment of 600 €, with an average ticket of 3,000 € and a conversion rate of 5%, we get:
An impressive return on investment (ROI) of 24,300 €.
Yes, we invested 600 € and got 24,300 €.
But it can't all be a fairy tale (or a pirate tale), right?
Exactly.
I'm sorry...
Now and then, working with Medical Marketing simply won't be the right fit.
Put simply, because digital marketing won't pay off given your particular situation.
What does it come down to? Mainly:
- Your location and your competition.
- Your in-house team (or the lack of one).
- Your medical specialty. For example, you might need Google Ads rather than Facebook Ads to see a genuine return on investment.
I know exactly what you're thinking: "But will it actually work for me?"
How do you earn a solid ROI in medical marketing?
There are several strategies to choose from:
- The daunting one: Google Ads.
- The captivating ones: social media.
- The mysterious one: SEO.
- The classics: offline media (yes, they still have their charm).
BUT the clear front-runner, without question, is Google Ads.
If you've had the pleasure of trying it, you know the magic it holds, unless you fell into the clutches of our old friend Captain Hook.
To show you how it works, let's run a quick experiment.
Yes, right now, head over to Google and search for your flagship service...
The top four spots are the battleground, and they go by the name "paid positions".
What does that mean?
It means that if you want your website in those top four spots:
Every time a patient clicks through to your website...
Google gives a little "sigh" and your wallet gets lighter. Yes, every click has its price.
But if the patient decides to explore your competitor's website, they're the ones who pay.
In the middle of this puzzle, the big question comes up:
If it pays off for them (your direct competitors)...
why couldn't it pay off for you?
You just need the right help, and that is exactly what we are here for.
Still with us? Then you'll surely want to know...
How our performance-based offer works...
Let's be realistic, nobody works for free.
That's why this offer is NOT for everyone.
To qualify for the Medical Marketing offer, you need to meet the following requirements:
- You must already be running ads. This opportunity is built for practices that already have some advertising spend in place.
- We need a minimum investment, which we'll recommend on a case-by-case basis.
- Are we lucky enough that you'll give us a free hand? We've learned this the hard way a million times over: what actually works is NOT what your brother, partner, mate, business associate or Snow White and the seven dwarfs tell you. You have to be patient and let us do our job.
- You must be properly accredited and offer real results. We don't work with businesses of dubious reputation, or with surgeons who aren't fully registered to practise in Australia.
And that's it.
If you think you meet the four requirements above, you can register so we can start working for you (free of charge).
Medical marketing by specialty
Every specialty has its own patient, its own regulations and its own channels. We approach each one with a strategy of its own:
- Dental clinics
- SEO for dentists
- Physio and allied health
- Chiropractic care
- Psychologists and counsellors
- GPs and medical centres
- Cosmetic and plastic surgery
- Skin and cosmetic clinics
- Medical specialists and day hospitals
- Mental health care
- Addiction and rehabilitation
- Veterinary practices
- Medical technology
- Medical travel
- Clinics on the Gold Coast
Healthcare marketing agency in Australia · Healthcare SEO across Australia · Clinics on the Gold Coast
The Australian Clinic Report Card
The public Google reviews that patients leave for healthcare providers are the raw material behind the open studies we publish in Spain, the largest of which reached 29,310 private centres and 3.4 million reviews. The Australian version is in preparation as we speak. Underpinning it are 8,725 Australian clinics spread across 51 cities and all eight states and territories, grouped into 97 categories that run from general dentistry and physiotherapy through to psychology, cosmetic clinics, chiropractic and veterinary practices. Readers will see how patients rate each kind of clinic on Google, which specialties collect the most five-star ratings, how the picture shifts from one state or city to the next wherever the sample holds up, and how Australia compares with Spain once the same method is applied.
The work follows three rules. Any figure can be rebuilt from the raw data using the scripts we release. Reporting stays at the aggregate level, so no clinic is named and no review is quoted. Conclusions never reach beyond the sample, and the sample, however large, is described for what it is rather than dressed up as a census. Publication is planned for October 2026. Both the charts and the data will carry a Creative Commons BY licence, free to reuse with a credit and a link.
Figures for Australian journalists and associations
Reporting on healthcare in Australia and missing a figure we haven't published yet? Send the question over. A breakdown by specialty, by state or by city is free and usually reaches you within a day. Professional associations after a number for their members are handled the same way. Until the Australian report is out, the Spanish studies stay open and may be worth a look as a reference for method: La Nota de la Sanidad (Healthcare Score), El Paciente Extranjero (International Patients) and El Clic Perdido. Coverage of our work is collected on our media page.
Meet the author
Medical Marketing was started by Manu Guerrero. Trained as an engineer, he has spent his working life on the digital side of healthcare, first building marketing systems and, more recently, AI systems for clinics: a voice agent that fields patient calls, an AI assistant trained on more than ten million euros of medical campaigns, and the research programme behind the studies above. Both the Spanish studies and the Australian Clinic Report Card carry his name. You can reach him at LinkedIn.
Pro bono digital help for health charities in Australia
Every year we take care of the digital side for a handful of patient organisations and health charities free of charge: their website, their Google Business Profile and, where eligible, their Google Ad Grants. For 2026 we are setting aside two places for charities in Australia, beginning with the Gold Coast.
About Causa DigitalFrequently asked questions
What kind of agency is Medical Marketing?
Medical Marketing is a healthcare-only marketing agency, established in Spain and now opening in Australia. More than 25 years devoted exclusively to the health sector, more than 10 million euros managed in medical advertising, and thousands of clinics and doctors served across Spain, Latin America, the United States and the Gulf.
We don't work with any sector outside healthcare. That focus is what lets us understand how a patient decides, master the AHPRA and National Law rules on advertising health services, and measure results in patients who book appointments, not in clicks. You can see the full criteria in our guide on how to choose a medical marketing agency. If you run a private hospital, we have a dedicated page on digital marketing for private hospitals.
What can a medical marketing agency do?
A healthcare marketing agency should help you build an online and offline strategy that makes your clinic, or your name as a doctor, stand out from the rest.
At Medical Marketing, our mission is to help your clinic convey as much transparency and trust as possible, even before the patient walks into the consulting room.
To do that, we have a team of highly qualified professionals who will shape a strategy for your brand and your clinic.
We build a healthcare marketing plan centred on your needs. For example:
-The marketing strategy will differ for a practice with 20 years behind it compared with one that has only a website and a logo.
The healthcare marketing strategy will focus on positioning your clinic, practice or hospital on Google and social media. Mainly (there are others) through Google Ads (PPC), medical SEO, social media campaigns (Facebook, Instagram and TikTok), and even landing page design for the medical sector.
For example:
If you run a clinic with many years of experience and a strong local reputation, the strategy will be completely different from that of a new or small practice.
-We will help you create the brand image you want to convey.
-Clinics with a solid reputation can promote their services more easily than clinics with little reputation.
-Well-established clinics need less healthcare marketing than clinics with little experience.
-People looking for a clinic or hospital need to see the practitioners' names and medical credentials on the website to build trust.
Have you run social media campaigns? How many followers do you have? We take all of these factors into account when recommending an advertising plan suited to your needs.
What is healthcare marketing?
It could be defined in many ways. For us, healthcare marketing is the way to make yourself known.
The goal can vary widely; some doctors, surgeons and so on want only recognition. Others need a larger volume of patients to keep growing.
Either way, our mission is to guide you and prepare your clinic's digitalisation so you reach whatever goal you set for yourself.
How do you advertise for a doctor?
For doctors, there is a difference between advertising aimed at the patient and advertising that makes their clinic better known.
The aim is for patients to know you and to include you among their options. After that (no small thing), we need to convey far more trust than every competing practitioner, so that they finally choose you and your clinic becomes better known.
A marketing agency that specialises in the healthcare sector can help you reach this goal.
• Design and development of a website for your clinic or hospital.
• Design and development of advertising campaigns in print media, such as newspapers, magazines or newsletters.
• Design and development of advertising campaigns in digital media, such as social media, websites and blogs.
• Design and development of advertising campaigns in mobile media, such as apps, banners and SMS.
• Design and development of advertising campaigns in offline media, such as signage or billboards.
• Design and development of advertising campaigns in traditional media, such as flyers or brochures.
How do you apply marketing to a clinic?
The key to applying marketing in the health sector is understanding that patients' needs are different and, therefore, the strategies must be different too.
A healthcare marketing agency is a company that sets out to help doctors develop and expand their services.
Hiring an agency is an investment that helps doctors deliver a better service and be recognised for it.
How does a healthcare marketing agency work?
Here are some examples of marketing for a clinic:
In the patient acquisition phase we run SEO on Google, Google Ads campaigns, YouTube, Display, GSP and Pmax campaigns, and so on. Social media campaigns: Instagram, Facebook, TikTok and more. Organic community management work on social media. Content marketing to support your online presence.
Once the patient is captured (with email, phone, name and interest), we move to the conversion and follow-up phase.
Automation of communications, whether by SMS, email and so on. Postal mail, follow-up via WhatsApp and other channels. Follow-up calls to patients, and more. Special-occasion offers to re-engage patients.
Which medical professionals can benefit from our marketing services?
We work with psychologists, dentists, endocrinologists, dietitians, surgeons, dermatologists, paediatricians, ophthalmologists, physiotherapists, aesthetic practitioners, speech therapists, plastic surgeons, hospitals, psychologists, aesthetic clinics and centres, ENT specialists, nutrition clinics, physiotherapy clinics, gynaecologists, ophthalmologists and eye clinics, therapists, dental and orthodontic clinics, maxillofacial surgeons, drug rehabilitation centres, pharmacists, fertility clinics, orthopaedic specialists or centres, and many more.
It is important that medical copy is handled by a professional marketing agency that specialises in the health sector to get the best result.
If the above is not possible, it is better that you write them yourself as a medical specialist...
Unforgettable clinics don't shout. They're felt.
Book your Strategy Session: 30 minutes of healthcare marketing know-how. Free 30-min session · Valued at 490 €.
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