We help your clinic attract more patients.
Forget the free first consultation outlet: it only brings browsers. Win patients who value your expertise, not the discount. With Google Ads, SEO and social media.
Google Partner
Clinics and practitioners already growing their bookings with Medical Marketing
More than 1,000 clinics and practitioners since 2014. Hear them tell it on video.
The data behind private healthcare, researched and published by us
We have built the largest base of healthcare reviews in Spain and turn it into studies that trade media already cite. That same base, cut to a brief, helps decide where to open a clinic, what to offer and who to speak to.
What Australian patients write about their clinics on Google
An open study of Google reviews of Australian clinics across all eight states and territories, broken down by specialty, state and city. Due late 2026, with every figure reproducible and no clinic named.
The score Spain gives its private healthcare
Psychology, physiotherapy and nutrition lead the 22 specialties; medical imaging comes last.
Public and private, side by side on Google
914 health centres and 645 hospitals: the theme that repeats is not the doctor, it is getting through to one.
Where international patients come from
3,340 clinics and eight languages: at equal clinic size, foreign patients show up in fertility and dentistry, and French is the second foreign language of the Mediterranean coast.
Which private hospital group comes out ahead
Group by group, the 396 private hospitals of the Catálogo Nacional with their reviews.
Neighbourhood clinics against the chains
10,066 dental clinics and 1.33 million reviews: the averages tie, but at equal review counts the neighbourhood clinic wins, with three times as many perfect scores.
What private patients complain about
23,324 reviews sorted by reason: price dominates the complaints, people dominate the praise.
Already picked up by Diario Nutrición, FisioActualidad y Diario Veterinario. They carry a Creative Commons licence, so any outlet is free to quote them.
Clinics already growing with us
Real practitioners and clinics telling it on video. Click to watch.
“I would give it 1,000 stars, not 5.”
“The way Manu and his team treat people makes the work feel personal.”
“I have many more patients in my practice.”
“They provide a very personalised follow-up.”
“They even manage my social media, with 22k followers.”
“We have found the best ally.”
Written reviews from clinics in Spain, translated from Spanish. Below, our clients on video, in English.
Everything your clinic needs to grow
A strategy that attracts, informs and turns visitors into patients.
Patients already looking for you
Campaigns built around results, not clicks. You show up when people search for your specialty, and your diary fills with the right patient enquiries.
Steady visibility on Google
We work your clinic towards the top positions so patients keep finding you month after month, without relying on ads alone.
High volume patient acquisition
Instagram and Facebook ads with a method of our own: creative, targeting and messaging built for appointments, not just likes.
A website that converts
Not just a good looking website: a fast, clear acquisition tool designed so the patient books.
From 17.805 € invested to 403.440 € returned
Bariatric surgery: 1.681 patients actively searching on Google and a return above 400.000 €. No magic involved, just method.
From 100 to more than 700 visits a day
In just one year of work.
Real organic growth on Google, without depending on ads alone:
With the ONE objective of increasing the number of patients our client clinics see:
Clinics and practitioners like you...
And on this page we show you how results like these are built
Real example 1:
Medical marketing that worked:
- Spend: 600 €.
- Return: 24.400 €.
The evidence:
Do not waste your time
Sure, you could have a go yourself.
But let us be realistic: you would be up against our clients.
And remember, our only objective is:
Optimising the 142.000 € a month your competitors are already spending:
For those who would rather join the winning side than battle against it:
And if you are still unsure how we can help, you may be wondering about...
Optimise the value of each patient
You might need:
- More patients, now.
- or, an agency fully committed to your clinic.
- or, a fresh look for your practice.
At Medical Marketing we have tried it all,
we know what works and what does not.
And we can tell you that success or failure will come down to:
- The service.
- The location.
- The brand.
And above all, studying these 3 above as a whole.
Are there more factors?
Yes, but these ones are part of the secret recipe.
Real case 2:
A newly opened dental practice (brand), a dental service (service), with no street frontage (location).
It has a 73% chance of closing within its first year of life.
Have a look at the campaign we designed for one of those less fortunate ones.
And Google itself congratulates us with its “Above average” badge:
But rest easy, because...
Idiopathic? No thanks.
In your world, “idiopathic” may be an everyday word.
At Medical Marketing, that word is not part of our vocabulary...
Here everything has an explanation, and we are keen to share it with you.
But enough about results, tell me...
Does pirate marketing actually work?
Online we sail dangerous waters, crowded with pirates...
The blunt truth:
Any soul with spare time, YouTube and a bit of copy and paste...
declares themselves captain of the ship and raises their flag, never noticing it is black, with an unsettling skull on it.
(Careful: Captain Hook also thought his wheel was the finest afloat.)
The problem?
Even a marketing agency with years behind it and dedicated ONLY to the healthcare sector does not get results in every single case...
So it is unlikely that a pirate, a beginner or even your beloved nephew will make the difference...
Without professional medical marketing behind you...
You are out.
Healthcare is a VERY competitive sector and earning a return on your investment is hard.
At Medical Marketing we have already been through the trial and error stage.
We know what works:
Up above we brought in 162 patients with Google Ads and a spend of 600 €. With an average case value of 3.000 € and a conversion rate of 5%, we get:
A remarkable return on investment (ROI) of 24.300 €.
Yes: we invest 600 € and we get 24.300 € back.
But it cannot all be a fairy tale (or a pirate tale), can it?
Exactly.
Sorry to say...
Now and then, working with Medical Marketing simply will not stack up.
For the plain reason that digital marketing will not pay off in your particular situation.
What does that come down to? Mainly:
- Your location and the competition around you.
- Your in-house team, or the fact that you have not got one.
- Your specialty. You may well need Google Ads rather than Facebook Ads to see a real return on the money you put in.
I know what you are thinking: "But will it work for me?"
How do you get a solid ROI out of medical marketing?
There are several ways to go about it:
- The one everyone fears: Google Ads.
- The eye-catching ones: social media.
- The mysterious one: SEO.
- The old hands: offline media (still charming, in their way).
BUT the one that keeps coming out on top is Google Ads.
If you have had the pleasure of running it, you know what it can do, unless you fell into the clutches of our old friend Captain Hook, mentioned earlier.
To show you how it works, let us run a quick experiment.
Go on, open Google right now and search for your flagship treatment...
The top four slots are the battleground, and they go by the name "paid positions".
What does that mean?
It means that if you want your site sitting in those top 4 slots:
Every time a patient clicks through to your website...
Google lets out a quiet little sigh and your wallet gets lighter. Yes, every click has its price.
But if the patient decides to look at a competitor's site instead, they are the ones paying.
And in the middle of this puzzle comes the big question:
If it pays off for them (your direct competition)...
why could it not pay off for me?
You just need the right help, and that is exactly what we are here for.
Still with us? Then you will be wanting to know...
This is how our commitment-backed offer works...
Let us be honest, nobody works for free.
Which is why this offer is NOT open to everyone.
To take up the Medical Marketing commitment, you need to meet the following requirements:
- You must already be running ads. This is built for practices with an existing advertising spend behind them.
- There is a minimum budget, and we will recommend the right figure case by case.
- Are we lucky enough to be given a free hand? We have learned this the hard way a million times over: what works is NOT what your brother, your partner, your mate, your business partner or Snow White and the seven dwarfs reckon. You have to be patient and let us get on with the work.
- You must hold current registration and do genuine work. We do not take on providers of doubtful reputation, or surgeons without full AHPRA registration to practise in Australia.
And that is the lot.
If you think you meet the 4 requirements above, register and we can start working on your account (at no cost).
Medical marketing by specialty
Every specialty has its own patients, its own advertising rules and its own channels. Each one gets a strategy built around it:
- Dental clinics
- SEO for dentists
- Physio and allied health
- Chiropractic care
- Psychologists and counsellors
- GPs and medical centres
- Cosmetic and plastic surgery
- Skin and appearance clinics
- Specialist rooms and day hospitals
- Mental health providers
- Rehab and addiction services
- Vet practices
- Medtech brands
- Medical travel
- Clinics on the Gold Coast
Healthcare marketing agency in Australia · Medical SEO in Australia · Clinics on the Gold Coast
The Australian Clinic Report Card
The open studies we publish in Spain are built out of public Google reviews of healthcare providers, the largest of them reaching 29,310 private centres and 3.4 million reviews. An Australian edition is in preparation right now. Sitting behind it are 8,725 Australian clinics in 51 cities across all eight states and territories, grouped into 97 categories running from general dentistry and physiotherapy through to psychology, cosmetic clinics, chiropractic and veterinary practices. Readers will see what patients say about each type of clinic on Google, which specialties collect the five-star ratings, how the picture shifts from state to state and city to city wherever the sample holds up, and how Australia compares with Spain once the same method is applied.
Three rules govern the work. Any figure can be rebuilt from the raw data with the scripts we release. Reporting stops at aggregate level, which leaves every clinic unnamed and every review unquoted. Conclusions never reach beyond the sample either, and the sample, however large, is called a sample rather than dressed up as a census. October 2026 is the planned publication date. Charts and data will both carry a Creative Commons BY licence, free to reuse with a credit and a link.
Figures for Australian journalists and associations
Writing about healthcare in Australia and missing a figure we have not published yet? Send the question our way. A breakdown by specialty, by state or by city costs nothing and usually comes back within a day. Professional associations after a number for their members get exactly the same treatment. Until the Australian report lands, the Spanish studies remain open and may be worth a look for the method behind them: La Nota de la Sanidad (health report card), El Paciente Extranjero (the foreign patient) and El Clic Perdido (The Lost Click). Media coverage of our work is collected on the press page.
About the author
Medical Marketing was set up by Manu Guerrero. An engineer by training, he has spent his working life on the digital side of healthcare, building marketing systems first and, more recently, AI systems for clinics: a voice agent that answers patient calls, an AI assistant trained on over ten million euros of medical campaigns, and the research programme sitting behind the studies above. The Spanish studies and the Australian Clinic Report Card are published under his name. You can reach him at LinkedIn.
Pro bono digital support for Australian health charities
Each year we look after the digital side of a small number of health charities and patient organisations at no cost: the website, the Google Business Profile and, if they qualify, Google Ad Grants. In 2026 we are opening two places for Australian charities, starting on the Gold Coast.
How Causa Digital worksFrequently asked questions
What should you look for in a medical marketing agency in Australia?
Medical Marketing works with healthcare and nothing else, Australian clinics included. More than 25 years devoted solely to the health sector, more than 10 million euros managed in medical advertising and thousands of clinics and doctors looked after across Spain, Latin America, the United States, Australia and the Gulf.
We take on no work outside healthcare. That focus is what lets us understand how a patient decides, stay across the AHPRA and National Law advertising rules and measure the result in patients who book an appointment, not in clicks. You can read the full criteria in our guide to choosing a medical marketing agency. And if you run a private hospital, there is a dedicated page on digital marketing for private hospitals.
What can a medical marketing agency do for a clinic?
A medical marketing agency should help you build an online and offline strategy that makes your clinic, or your name as a practitioner, stand out from the rest.
At Medical Marketing, our job is to help your clinic come across as open and trustworthy, well before the patient walks into the consulting room.
To do that, we have a team of specialists who put together a strategy built around your brand and your clinic.
We draw up a medical marketing plan focused on what your practice actually needs. For example:
- The strategy for a practice with 20 years behind it is not the strategy for one that has a website, a logo and little else.
Your medical marketing strategy will centre on how your clinic, practice or hospital shows up on Google and on social media. Mainly, though there are others, through Google Ads (PPC), SEO for medical practices, social campaigns on Facebook, Instagram and TikTok, and landing pages designed for the health sector.
For example:
If your clinic has been running for years and is well known locally, the strategy will look nothing like the one for a new or smaller practice.
- We help you shape the brand image you want to project.
- Clinics with a strong reputation find it easier to explain the value of their services than clinics that are still building one.
- Well established clinics usually need less medical marketing than practices that are just starting out.
- People choosing a clinic or hospital want to see practitioner names, qualifications and registration details on the website before they trust it.
Have you run social campaigns before? How many followers do you have? All of these factors go into the advertising plan we recommend for your practice.
What is medical marketing?
There are plenty of ways to define it. For us, medical marketing is simply how you become known.
The goal varies from one practice to the next. Some doctors and surgeons are looking for recognition and nothing more. Others need more patients through the door to keep growing.
Either way, our job is to guide you and get your clinic ready digitally so you reach the goal you have set for yourself.
How do you advertise a medical practice?
For practitioners there is a difference between advertising aimed at patients and advertising that makes the clinic better known.
The aim is for patients to know you exist and to put you on their shortlist. Once that is done, and it is no small thing, your clinic has to read as clearer and more trustworthy than the practice down the road, so that yours is the one they choose.
An agency that works only with the health sector can help you get there.
• Design and build of a website for your clinic or hospital.
• Design and delivery of advertising campaigns in print, such as newspapers, magazines or newsletters.
• Design and delivery of advertising campaigns in digital media, such as social platforms, websites and blogs.
• Design and delivery of advertising campaigns on mobile, such as apps, banners and SMS.
• Design and delivery of offline advertising campaigns, such as signage or billboards.
• Design and delivery of advertising campaigns in traditional media, such as flyers or brochures.
How do you apply marketing to a clinic?
The key to marketing in health care is being clear that patients' needs differ, so the strategies have to differ as well.
A medical marketing agency is a business set up to help practitioners develop and expand their services.
Bringing in an agency is an investment that helps practitioners deliver better care and be recognised for it.
How does a medical marketing agency work?
Here are a few examples of marketing for a clinic:
In the patient acquisition stage we cover SEO on Google, Google Ads campaigns, YouTube, Display, GSP and Pmax. Social campaigns on Instagram, Facebook, TikTok and others. Organic community management across your social accounts. Plus content marketing that supports everything you have online.
Once the enquiry comes in, with name, phone, email and what they are interested in, the booking and follow up stage begins.
Automated communications by SMS, email and other channels. Direct mail, follow up on WhatsApp and elsewhere. Follow up calls to patients. Dated offers, with their terms and conditions set out in full, to bring past patients back.
Which health professionals can benefit from our marketing services?
We work with psychologists, dentists and dental practices, endocrinologists, dietitians, surgeons, dermatologists, paediatricians, ophthalmologists and eye clinics, physiotherapists and physiotherapy practices, cosmetic and skin clinics, speech pathologists, plastic surgeons, hospitals, ENT specialists, nutrition clinics, gynaecologists, therapists, maxillofacial surgeons, drug and alcohol rehabilitation centres, pharmacists, fertility clinics, orthopaedic and orthotics providers, and many more.
Medical copy works best when a professional agency that specialises in the health sector takes care of it.
If that is not an option, you are better off writing it yourself as the clinician.
The clinics people remember never shout. You feel them.
Book your Strategy Session: 30 minutes of straight talk on medical marketing. Free 30 min session · Valued at 490 €.
Talk to our AI assistant