Learn with Medical Marketing, you will not find scalpels or stethoscopes... but rather returns on investment and medical campaigns. If you are looking for practical advice and proven strategies, you are in the right place, enjoy the content:

Plastic surgeons are discovering new ways to connect with their patients and stand out in the competitive field of aesthetics. In this regard, digital marketing has become the key tool to attract those looking to enhance their appearance.

In this article, we explore the most impactful trends for plastic surgeons who are at the forefront of digital marketing.

Digital marketing trends for plastic surgeons

After evaluating the market and some of the results we've achieved with our patients, we've identified four trends that will continue to make a significant impact.

Want to see the results of our medical clients? Check the Testimonials section >>

Plastic surgeons are focusing their efforts on search engine optimization (SEO) to ensure that their services are easily found.

Just Google "rhinoplasty in Madrid" to see the enormous amount of results and high competitiveness. From choosing specific keywords to creating relevant and engaging content, SEO not only boosts online positioning but also establishes credibility for these professionals in the field.

Using a keyword for each service page you offer will help attract more visitors to your website looking for your services.

Want to capture the attention of potential patients?

Pay-per-click (PPC) and video marketing are the answers.

Strategic ads on search engines and social media, combined with informative videos and patient testimonials, are powerful tools in the digital arsenal.

Google Ads: the most effective way to acquire new patients >>

The combination of visual images with persuasive messages creates an immersive experience and helps establish a deeper connection with those potential clients who haven't heard of you yet.

Embrace video format in your digital marketing strategy for plastic surgeons!

Targeted advertising on platforms like Instagram and Facebook is one of the best digital marketing strategies for plastic surgeons as it allows you to specifically reach the desired audience.

Yes, that girl who has searched multiple times for the advantages, risks, and benefits of breast augmentation and is on the verge of booking an appointment.

Keep in mind that attractive visual content, awareness campaigns, and special promotions can generate interaction and increase the patient base.

On the other hand, platforms like TikTok, YouTube, Facebook, and Instagram are popular for their short video format, which you can leverage to strengthen your credibility and gain the trust of potential clients.

Viral content can help you gain followers, increase traffic to your website, and convert visitors into customers.

Just make sure to have a good ally or agency on your side. ;)

If we hadn't been confined by the pandemic for so long, this trend might not exist... But the pandemic happened, and with it came new changes.

Digital conveniences are important for patients:

follow-up videos on pre and post-operative care are useful, informative, and attractive to patients.

Staying ahead of this trend can be a significant differentiator between your practice and your competition.

Other digital marketing tips for plastic surgeons

Beyond the highlighted trends, there are small details that can make a difference in the competitive digital world of plastic surgery.

Here are some additional tips to make your online presence stand out even more:

Video testimonials convey authenticity and can generate a stronger emotional connection with those considering aesthetic procedures.

Develop interactive educational content, such as quizzes or surveys, to engage your audience.

Active participation not only improves information retention but also strengthens the connection between your practice and potential patients.

Implement retargeting strategies to follow those who have visited your website

Visual reminders in the form of ads can reinforce interest and increase the chances of visitors becoming patients.

Humanize your practice by sharing behind-the-scenes content.

Post photos or videos that show the day-to-day in your clinic, highlighting the professionalism of your team and creating a personal connection with your audience.

Encourage your current patients to refer friends and family through digital referral programs.

Offer exclusive discounts or special benefits to those who recommend your services, turning your patients into brand ambassadors.

Remember, in the digital world, attention to detail can be the key to success.

At Medical Marketing, we specialize in turning clicks into inquiries and inquiries into satisfied patients.

Contact us today to take the first step toward a digital presence that reflects the excellence of your work.

Reserve your free 30-minute strategic session here >>

4 digital marketing tips for plastic surgeons + BONUS (a couple of extra tips to help fill your office with new patients)

Before diving into the world of digital marketing and racing full speed ahead in the online search for your patients, there are a couple of things you need to fine-tune.

Specifically, understanding the basic terms of healthcare or medical marketing.

Don't worry, we won't dissect Zuckerberg's winning strategy for Facebook ads, but we will go through some terms that you've likely heard from your marketing team.

Leads, CTA, funnel, hosting, avatar, SEO…

These aren't words everyone naturally knows or handles, right?

This is the dream patient, the one perfectly suited for the medical services you offer. The one who needs exactly what you can provide.

For example, if your specialty is cosmetic dermatology, your Avatar could be a woman or man aged 25 to 40, interested in improving, rejuvenating, or addressing a specific skin issue.

A blog is a section on your website where you can regularly publish articles, information, tips, news, or any content relevant to your audience (especially useful for SEO).

It's a powerful tool to share information, establish authority in your field, and attract interested visitors.

It's the DNA of your medical practice, the image you project.

How do you want your patients to see you?

Are you the friendly doctor everyone loves?

Do you project yourself as a cutting-edge specialist?

Your branding defines that and much more, from your logo to your online reputation.

This term refers to the "fictitious representation of your ideal customer" based on real data, demographics, behaviors, motivations, and goals.

It's a fundamental tool to understand who you're targeting with your marketing strategies.

For example, for a fitness center, a buyer persona could be "Laura," a 30-year-old woman, a busy professional interested in well-being, and willing to pay for convenience and flexibility in her workout schedule.

These are patients who haven't walked through your door yet but could be looking for exactly what you offer. Think of them as seeds about to sprout.

For instance, someone Googling "best fertility clinics in my area," and there you are, ready for them! With a well-crafted marketing strategy, you can reach those people who need what you offer but haven't discovered you yet.

This refers to the moment when a visitor takes the desired action on your website, such as filling out a form, subscribing to an email list, making a purchase, or any other pre-established goal.

Conversion rate is a key indicator to measure the effectiveness of your marketing strategies.

For example, if 100 people visit your site and 10 of them purchase your service, your conversion rate is 10%.

In the marketing world, a CTA or call to action is a message, button, or link designed to motivate users to take a specific action. It could be "Book an appointment now," "Subscribe here," or "Get more information."

CTAs guide visitors to take desired actions, turning simple visits into valuable engagements like leads or clients.

Your digital storefront, the face of your clinic in the vast world of the internet.

Imagine your website as the online waiting room and reception of your clinic. Is it welcoming, organized, and easy to navigate?

A strategically designed website can achieve this and more because not all websites are well-made or intended to sell.

It's your address on the web, like your clinic's address in the city.

For example, www.medicalmarketing.digital is our domain, the address that allows people to find us in the digital world.

Ever opened your email to find it saturated, no, overcrowded with emails from one person or company?

Well, email marketing is the art of reaching your potential patients' inboxes without being intrusive.

Sending relevant information, newsletters, or appointment reminders via email is crucial for maintaining contact and building strong relationships with your clients.

Powerful tools to reach your audience. With Facebook Ads, Instagram Ads, and Google Ads, you can showcase your services to potential patients who might need what you offer.

Need to create a campaign to promote your new sports physiotherapy treatment?

This is where social media advertising shines!

Remember we mentioned the domain? That address where your patients can find you on the internet? Well, hosting would be the "land where you build your digital clinic."

Your website needs a place to stay, right?

That's what hosting does: provide space and resources for your website to be available online.

Imagine this as the specific consultation room for a particular ailment.

It's a webpage designed for a specific action, like enrolling in a course, downloading an ebook, or requesting a limited-time service/product promotion.

A landing page for the medical sector is commercial and direct because it aims to convert visitors into patients.

Potential patients who have shown interest in your services by providing contact information.

These data are gold and turn into real opportunities to convert them into patients!

Ad campaigns and landing pages are a strategic way to generate a large number of qualified leads.

The daily bread for any health professional looking to grow!

This is where all online strategies and tactics unfold to promote your medical services.

A platform online that allows users to search for information on the web.

It works by collecting data from web pages and organizing it to provide relevant results to user queries. Common examples include Google, Bing, and Yahoo.

The reason we do medical SEO is precisely to:

Position yourself in these search engines,

Convince the algorithm and the user that you are an authority in your field,

Make your website stand out above the competition.

Finding your special place in the vast world of marketing.

Instead of trying to appeal to everyone, focusing on a niche means targeting a specific and specialized group of people who share particular interests or needs.

In the context of digital marketing, optimization involves constantly adjusting and improving your strategy, content, or website to maximize its effectiveness.

From improving the loading speed of a webpage to adjusting content to attract more visitors, optimization is key to staying relevant and effective in a constantly changing digital world.

SEM is a marketing strategy that involves promoting your website through advertising on search engines.

Unlike SEO, which focuses on improving organic positioning in search results, SEM relies on paid advertising.

Through paid ads like text or display ads, SEM allows you to reach your audience quickly.

Medical SEO involves optimizing your online presence so that people looking for medical services can easily find you.

Think of it as precise directions leading patients to your clinic. It's a long-term strategy that involves using relevant keywords, creating quality content, and improving the visibility of your website.

On the other hand, local SEO focuses on appearing in specific searches in your geographic area.

For example, if you're a dentist in Barcelona, local SEO will help you appear among the top results when someone searches for "dentist in Barcelona."

Ever searched for shoes online and then seen them follow you everywhere? That's remarketing!

It's a strategy that shows ads to people who previously visited your website, keeping your brand on their radar.

It works as a persuasive and efficient digital reminder.

What do you think of these terms? Did you identify some in your digital marketing strategy? Have you heard them from your team?

Because if you haven't heard words like SEO, ads, optimization, or landing from your team, they might not be doing good healthcare marketing.

Okay, we don't want you to be left with questions.

What matters to us is that the strategies you're going to implement really catapult your medical practice.

Go to the bottom of the website and schedule your free strategic session.

Basic Glossary to Understand Healthcare Marketing

Feeling a bit lost when people talk about healthcare marketing? Well, here are the fundamental terms to master the topic like an expert.

 We all know that healthcare marketing is a fundamental pillar for attracting patients, retaining clients, and positioning a clinic or medical service.

In this context, there are a series of strategies to implement, including inbound marketing, which emerges as a key tool to boost sales and establish lasting relationships with patients.

But how to design and implement that strategy?

Okay, here we lend a hand with the steps that our team considers essential in any digital marketing strategy for the medical sector.

How does inbound marketing help boost sales in the medical sector?

Inbound marketing differs from traditional marketing due to its non-intrusive approach and its focus on attracting potential patients in a natural and relevant way.

In this sense, this methodology can become a powerful ally to boost your sales by creating a conducive environment for informed decision-making and building trust.

If you want to grasp the advantages it offers, here they are:

You can attract new patients in a non-intrusive way, building trust through relevant and educational content.

It allows you to personalize communication and tailor the message to the specific needs of each patient.

It is key to building long-term relationships by focusing on the patient's experience and well-being.

It helps optimize the decision-making process by providing useful and transparent information.

Boosts efficiency through automation, enabling more effective lead and patient management.

Provides analytical data to continuously evaluate and improve the strategy, adapting to changes in the market and patient preferences.

 6 keys to your inbound marketing strategy

The first key to an effective inbound marketing strategy is understanding who you are targeting.

Our basic glossary for understanding healthcare marketing defines the buyer persona as the "fictional representation of your ideal customer," based on real data, demographic characteristics, behaviors, motivations, and goals.

Your first task will be to understand the needs, desires, and challenges of your "buyer profile." This incredibly valuable information will be the basis for personalizing your approach and generating more relevant content.

In the medical field, the buying process is not limited to a simple transaction but involves decisions based on health and well-being.

For a patient, this process could begin with symptom identification, followed by online information search, consultation with healthcare professionals, consideration of treatment options, and finally, the decision to proceed with a specific medical service.

By understanding each stage of this journey, you can strategically tailor your content and approach to provide the right information at the right time.

You'd be surprised to know how many patients need guidance throughout their health decision-making.

3. Create relevant content focused on conversion

Content is the engine of inbound marketing.

Develop educational materials, testimonials, and success stories that address your patients' questions and concerns, ensuring each piece is designed to guide the patient through the conversion funnel.

In the field of medical marketing, automating actions is crucial for maintaining a consistent and efficient presence.

Some examples of how you can apply automation include:

Automatic responses to inquiries with instant information about services, hours, and procedures.

Scheduling social media posts, even though the community manager usually handles this.

Email marketing sequences to nurture leads.

Appointment reminders and post-consultation follow-ups.

Automation not only saves time but also ensures consistent and timely communication, enhancing the patient experience and optimizing marketing efforts.

A well-planned strategy is the foundation of success.

Establish a detailed plan that includes the frequency and type of content to produce, the platforms to use, and the goals to achieve. Consistency in execution is key to building a strong digital presence.

In "How to Manage Your Clinic's Social Media If You Don't Have Time", we address the dilemma of "I want to do it, but my schedule is tight."

6. Analyze and apply continuous improvements

After implementing your inbound marketing strategy in the medical sector, it is crucial to conduct periodic analyses to evaluate its effectiveness and make continuous improvements.

Here are specific examples of actions you can take with your medical marketing team:

Use analytical tools to track conversions, such as form submissions, appointment requests, or digital resource downloads.

Conduct content analysis by evaluating the performance of your blogs, videos, infographics, and social media marketing.

Analyze demographic data of your patients to better understand whom you are attracting.

Collect and analyze direct feedback from patients. You can conduct surveys, monitor social media interactions, or request feedback after appointments.

If you are running specific campaigns, evaluate their performance. Determine which ads, emails, or social media initiatives generate more interaction and conversions, and adjust your budget and strategy accordingly.

By applying these analyses and making continuous improvements, you constantly optimize your inbound marketing strategy to adapt to the changing needs of your audience and developments in the medical field.

If you advertise on social media, it's beneficial to read about how to get your patients to click on your ads.

Implementing an inbound marketing strategy in the medical sector not only boosts your sales but also strengthens the doctor-patient relationship.

By adopting these six keys, your clinic or medical service will be better positioned to stand out in a competitive digital environment, generating trust and long-term loyalty in your patients.

So, doc, don't underestimate the power of inbound marketing!

6 keys to implement your inbound marketing strategy

We have already talked about how effective inbound marketing is, but do you know the essentials of this strategy? You're still in time... click to find out.

If there's one thing you should know from the start, it's that millions of users can judge the credibility of a brand and the quality of its services based on how its website looks.

Would you enter a clinic whose building looks abandoned, moldy, and dirty?

No, in fact, the first thing you would think is that the place is completely unsafe and unprofessional. Well, in the current era of digitization, the same thing happens.

Websites that look good and function well provide security and confidence to visitors. But beware, design is not everything.

There are a series of factors, both visible and internal, that you need to take care of if you want to have a website that sells, and we'll talk about them here.

10 errors to avoid before creating your website

Okay, it's best to have a website without making any of these mistakes, but if you already have one, with a good web design team, you can make adjustments and implement the changes you need.

The way users interact with your website and how easy or intuitive this process can be is the cornerstone of any successful website.

A poor user experience drives away visitors, decreases retention, and affects your business's reputation.

Your potential patients might flee in search of a more user-friendly online site.

In today's mobile world, responsive design is essential

 Lack of responsive design excludes mobile users, who constitute a significant part of the online audience. This results in loss of traffic, potential patients, and potentially harms search engine rankings.

Make sure your site looks and works seamlessly on mobile devices.

Adaptability not only improves the user experience but also has a positive impact on search rankings.

Less is more when it comes to content. Avoid overwhelming your visitors with unnecessary information. Be clear, concise, and relevant.

→ Too much content can be overwhelming, causing users to leave the site in search of clearer and more concise options. 

A message that reflects the advantages and benefits of your medical services or products is more effective than a sea of meaningless words.

Online patience is limited. If your site takes too long to load, visitors will leave before giving it a chance.

In 5 Strategies to Improve Your Online Positioning you'll find more tips.

SEO is the holy grail for online visibility.

A poor SEO strategy results in low visibility on search engines. Less visibility means fewer potential patients and a disadvantage against competitors.

→ Conversely, a solid medical SEO strategy is essential to rank higher in search results.

Research relevant keywords for your medical practice, optimize the content of each page on your website, and consistently write on your site's blog to position yourself as an authority in your niche.

The lack of clear CTAs complicates the conversion of visitors into patients. Without defined actions, users may leave the site without taking the desired actions.

They are those small instructions that we distribute on our website.

Our basic glossary to understand health marketing says that CTAs guide visitors to take desired actions, helping to turn simple visits into valuable engagements, such as leads or clients.

Whether it's scheduling an appointment, subscribing to a newsletter, or contacting, make sure to include strategic calls to action in your design.

A static website gives the impression of neglect. Visitors may perceive outdated information as unprofessionalism, something we definitely want to avoid!

Regularly update your content, including blogs, news, or relevant events.

Poor security can lead to the loss of sensitive data, affecting your reputation and causing you to lose clients.

Install SSL certificates to protect user information and perform regular backups.

A secure site not only protects your visitors but also enhances your online reputation.

Social media is a powerful tool. Integrate social media buttons and share content directly from your site.

This not only amplifies your reach but also allows visitors to connect easily with you.

10. Lack of analysis and continuous improvement

Without regular performance evaluation and adaptation to changing trends, a website can become stuck in a cycle of obsolescence.

If you want a website that attracts, converts, and sells, you must create your website following these tips (trust me and avoid these 10 errors).

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