The digital world is ever-evolving, and social media stands as a testament to that evolution. Once solely used by individuals, it has now become a space where brands, companies, and major corporations thrive.
→ More precisely, it has transformed from a mere connectivity platform to an essential tool for marketing strategies.
As a tool for medical marketing, social media holds tremendous potential. It can assist your clinic in:
1. Connecting and maintaining close relationships with current patients (building community)
2. Expanding your reach to attract new patients
3. Enhancing brand visibility
Moreover, social media is excellent for directing traffic to your website, translating into more patients considering your services and scheduling appointments.
But is your target audience on social media? The numbers say yes:
- Facebook currently boasts 2.936 billion users.
- YouTube, the video information giant, has 2.476 billion users.
- Instagram has around 1.440 billion active users.
- TikTok, the favorite of the younger population, counts 1.084 billion users.
On another note, one-third of patients use social media to seek information about health and aesthetic concerns.
Indeed, if you're not on social media, you're missing a significant opportunity to connect with your current patients and potential new ones.
If your goal is to attract more patients on social media, keep reading…
Undoubtedly, one of the greatest benefits of social media is that 60% of doctors say it improves the quality of care. This is because it allows reaching a broad audience of patients and obtaining instant feedback.
This feedback can help you in various ways:
- Collect positive comments, testimonials, and ratings from patients, which you can leverage on review sites.
- Keep followers constantly engaged with your brand and clinic services.
- Strengthen the doctor-patient relationship, increasing trust and positioning you as an authority in your field.
- Identify topics that interest your patients.
So, how can you foster conversion on social media?
Through posts that generate curiosity, discussion, or by asking direct questions to your patients.
We'll delve into this in the next point.
Stories and Live videos offer a unique opportunity to share dynamic, fresh, and authentic content.
You ask users to write their concerns, and throughout the day, you can gradually respond to them.
Both formats help maximize interaction on social media, strengthening the closeness and relationship with your patients.
As you know, there is a lot of misinformation about health circulating online.
This presents an opportunity. Sixty percent of patients trust doctors' posts on social media more than any other group, including nurses and hospitals.
So, you can use social media to educate patients with legitimate information, dispel myths, and clear up some of the misinformation circulating here and there.
You can also write more specific and extensive articles on your website's blog and invite your followers to read them.
→ This way, you'll gain some traffic and genuinely help your patients.
Another excellent strategy to attract new patients and retain existing ones is exclusive promotions. These campaigns increase the visibility of your services and generate immediate interest in your audience.
→ Providing limited offers encourages decision-making, helping convert followers into new patients.
These initiatives also strengthen the connection with your audience, fostering loyalty and contributing to the sustainable growth of your clinic.
Examples of promotions include exclusive discounts on specific treatments, discounts on preventive medical check-ups, or seasonal check-ups. Offering discounts for the first consultation when scheduled directly on the website is also effective.
Another significant advantage of social media is the ability to build connections with other healthcare professionals for the benefit of your community, brand, and the services you offer.
Live conversational content is particularly appealing to followers.
You can organize live sessions with colleagues in your specialty, professionals from other specialties, or even people not directly related to your medical services but with a community interested in a health-related topic.
This strategy helps increase visibility and your authority as a specialist in your field.
Sharing patient success stories humanizes the clinic and builds trust
→ It's crucial to obtain patients' consent first and share testimonials highlighting positive outcomes.
For example, if your clinic specializes in orthopedic surgeries, you could share the story of a patient who, after a procedure, has fully regained mobility. This type of content reinforces the quality of medical care provided.
Try to include photos and/or videos whenever possible, as "Before and After" formats work well across all platforms.
Healthcare is a highly physical profession, and showing patients what you can do has a more significant impact than simply describing it.
YouTube is one of the best platforms to upload your videos. You can share them on other social media platforms like Facebook, LinkedIn, or Twitter.
Your videos can appear in Google search results. You can upload snippets on Instagram and TikTok, encouraging your followers to go to YouTube to watch the full video. Since Google owns YouTube, uploading videos there can give you advantages in search results compared to other platforms.
→ Patients are looking for a reliable source of online information.
With all the incorrect information circulating on social media, you have the opportunity to intervene and help patients get the assistance they need.
More and more doctors, clinics, and medical centers are reaping the benefits of being active on social media (including your competition).
If you don't enter that space, someone else will.
Don't miss the chance to reach new patients!
If you need help connecting with your patients and designing your marketing plan, contact our medical marketing agency.
Medical Marketing → Experts in managing your web positioning and online reputation.