Learning to stand out on the internet is key to attracting new clients and increasing sales, and an effective way to do this is through well-designed ads.
Because let's face it, a well-designed ad is one that gets the potential client to click.
We don't want anything else but that small action from the person on the other side of the screen, and yet, many times, we achieve nothing.
Where is the error?
In the strategy of using ads or in the ad's content?
Let's see below what fresh and dynamic ideas will boost the number of potential patients clicking on your ads.
To capture your patients' attention, you must have Google Ads and social media in mind. Let's delve into "why."
Google Ads is the main giant in this field, and statistics strongly support this claim:
>> According to recent data, Google processes over 5.6 billion searches per day.
Why is this relevant for medical professionals?
→ Because being present in the first place in Google's results is equivalent to having a bright sign at the entrance to your digital office.
In terms of effectiveness, the click-through rate (CTR) for the first results on Google significantly surpasses those lower on the page.
>> It is estimated that the first result enjoys a CTR of around 31.7%, compared to a modest 0.78% for the tenth result.
The lesson here? Location matters.
Being at the top not only increases visibility but also dramatically increases the likelihood that patients will click on your ad.
But it's not just about being at the top; it's about being there with a clear purpose. The ad's structure is as vital as its position.